Heineken Financial Statement Analysis - 5416 Words

ntroduction and key facts Heineken is one of the worlds leading brewers. Its flagship brands are the eponymous Heineken and Amstel, with the former accounting for around 20% of volume sales. Europe is Heinekens main market, accounting for an estimated 40% of profits. The company is the regional leader in beer, with Germany, France, Spain and Italy key markets. The US is another major sales area as is Nigeria. Overall, the company is active in over 170 countries worldwide. Heineken NV: Key Facts Company name status: Heineken NV Headquarters: Netherlands Sector involvement (2004): Dark beer, Lager by origin, Lager by price platform, Non-/low-alcohol, Stout Region involvement (2004): Western Europe, Eastern Europe, North†¦show more content†¦has performed for the Heineken group since 1952 has been to safeguard its continuity, independence and stability and create conditions for controlled, steady growth of the Heineken groups activities. The stability provided by this structure has enabled the Heineken group to rise to its present position as the brewer with the widest international presence and one of the worlds largest brewing groups. The global beer market The global beer market is running a deep geographic change, with the contribution of emerging markets to overall volume sales increasing rapidly. This change to the power base of global beer comes as the malaise affecting core developed markets, such as the US, the UK, Germany and Japan, is deepening. Notably, these four major sales areas have witnessed little or no growth in volume terms in recent years, while emerging market areas, such as Russia, China and Brazil, have performed robustly, with Mexico and South Africa also important. In these markets and on a broader scale, it is rising disposable incomes, greater urbanisation and increasing levels of foreign investment that are proving the major growth drivers. The momentum behind these factors has grown throughout the review period, with Brazil estimated to have overtaken Germany in terms of total volume sales in 2005, whilst by 2007, Russia is expected to have overtaken Germany. The decline in developed markets has caused a scramble for assets elsewhere, a trend thatShow MoreRelatedHeineken Financial Statement Analysis5432 Words   |  22 Pagesntroduction and key facts Heineken is one of the worlds leading brewers. Its flagship brands are the eponymous Heineken and Amstel, with the former accounting for around 20% of volume sales. Europe is Heinekens main market, accounting for an estimated 40% of profits. The company is the regional leader in beer, with Germany, France, Spain and Italy key markets. The US is another major sales area as is Nigeria. Overall, the company is active in over 170 countries worldwide. Heineken NV: Key Facts CompanyRead MoreThe Analysis of Financial Position of Heineken, Carlsberg and Saigon Beer Company15727 Words   |  63 Pages2012 2012 The analysis of financial position of Heineken, Carlsberg and Saigon Beer Company The analysis of financial position of Heineken, Carlsberg and Saigon Beer Company Le Dinh Quang | Do Thi Tra Mi | SAXION UNIVERSITY OF APPLIED SCIENCE Academy of International Finance and Accounting Education: Accountancy The analysis of financial position of Heineken, Carlsberg and Saigon Beer Company Le Dinh Quang (Leo) | St.No. 153452 | Do Thi Tra Mi (Kathy) | St.No. 154723 | Students:Read MoreThe Analysis of Financial Position of Heineken, Carlsberg and Saigon Beer Company15733 Words   |  63 Pages2012 2012 The analysis of financial position of Heineken, Carlsberg and Saigon Beer Company The analysis of financial position of Heineken, Carlsberg and Saigon Beer Company Le Dinh Quang | Do Thi Tra Mi | SAXION UNIVERSITY OF APPLIED SCIENCE Academy of International Finance and Accounting Education: Accountancy The analysis of financial position of Heineken, Carlsberg and Saigon Beer Company Le Dinh Quang (Leo) | St.No. 153452 | Do Thi Tra Mi (Kathy) | St.NoRead MoreEssay on Heineken Business Analyses15259 Words   |  62 Pagesï » ¿Heineken Names: Hille Wijma Nico de With Marco Helder Klaas Jan Streekstra Jogchum Otten Class: BE2A Date: 13 March 2013 Tutor: H. van der Vaart Summary This report contains the overall business analyze of Heineken. 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